The Spring 2017 Burberry Beauty campaign features a new face — Iris Law, the 16-year-old daughter of Jude Law and Sadie Frost. It’s the new model’s first beauty collaboration, and first-ever ad campaign.

Law is promoting Burberry’s Liquid Lip Velvet in the ads, a new liquid matte lipstick line, available in 14 shades, which first appeared on the runway during the brand’s fashion show last fall.

One of the photos from the campaign shown above, features Law applying the lip color. The bottle has an applicator that is attached to a cap, which is decorated in Burberry’s signature plaid print.

See a few photos from the campaign in the slideshow above.